KPF co-founder and Senior Design Partner Bill Pedersen will present the history of the commercial office building typology in NYC. Participants will learn about the evolution of this building type, leading to the future office towers of Hudson Yards. The commercial office tower has become a vital component in the success of major cities and the typology has evolved to provide a more efficient working environment. Participants will hear about design strategies for commercial buildings, as well as urban design and the importance of the pedestrian experience. The talk will include a history of the site and how it has developed since the 19th century. Participants will learn the office tower's relationship to the site's context and how the office towers react to and inform their context allowing for a more engaging experience. The talk will discuss the formal, programmatic and technical responses to the site from the dramatic scale of the skyline down to the intimacy of the pedestrian. Additionally participants will learn the complexity of building over the existing rail yards to produce new public space that otherwise would not exist. Participants will learn the design impetus and conceptual narrative of the Hudson Yards project, and will have the opportunity to discuss and ask questions about the design process and the methodology used throughout the project.

William Pedersen is the founding design partner of Kohn Pedersen Fox Associates (KPF), which he started with A. Eugene Kohn and Sheldon Fox in 1976. Fourteen years later, they became the youngest firm to receive the National AIA Firm Award for design excellence. Since the firm's inception, it has been Mr. Pedersen’s intention to lead only a segment of the firm’s designs, thereby allowing for the parallel development of other design partners and for his continued focus on each project he directs.

Kohn Pedersen Fox Associates is an international practice headquartered in New York, with offices in London, Shanghai, Hong Kong, Seoul, and Abu Dhabi. The firm provides architectural, interior and urban design as well as programming and master planning services for clients in both the public and private sectors. Our extensive portfolio, which spans more than 35 countries, includes a wide range of projects from civic and cultural spaces to office, hotel and residential buildings to educational and laboratory facilities.

At the core of our architectural practice is design excellence. KPF is committed to providing designs that create uplifting spaces for people, responding to community, context and environment. Earning the firm recognition as one of the most respected architectural design practices in the world, KPF’s body of work has been widely exhibited, is the subject of 13 monographs, and has won over 300 awards.

Date: Tuesday 08 October 2013
Location:     KPF, 11 West 42nd Street, New York, NY 10036, United States
Topic: Re-configuring the city - Mixing it up on the Far West Sid
Time: 09.00 - 12.30
Lunch: 12.45 (venue: at practice)

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