From the beginning of its practice, Michael Graves & Associates has been known for the use of color in its buildings, interiors, and product designs, to the point where architectural critic Martin Filler once referred to Graves as "the man who is rewriting the language of color." Graves regards color - like form -- as part of the narrative of a design, whether relating the design to its context or informing its use. With examples that range from architecture and interiors to products and graphics, this session will explore how the representational use of color allows observers to make intuitive associations that help them navigate a building or utilize an object.

Karen Nichols, FAIA has been an integral part of Michael Graves & Associates since 1977 and has participated in all aspects of the practice, including architecture, interiors and product design. She also collaborates with Michael Graves on articles, books, lectures and exhibits, and is frequently the spokesperson for the firm.

Michael Graves & Associates has been in the forefront of architecture and design since AIA Gold Medalist Michael Graves founded his practice in 1964 in Princeton, NJ. Michael Graves & Associates (MGA) provides planning, architecture and interior design services, and Michael Graves Design Group (MGDG) specializes in product design, graphics and branding. The practice has maintained an office in New York City since the late 1980s. MGA has designed many master plans and the architecture and interiors of over 400 buildings worldwide, including hotels and resorts, restaurants, retail stores, civic and cultural projects, office buildings, healthcare, residences and a wide variety of academic facilities.

MGDG has designed and brought to market over 2,000 products for clients such as JCPenney, Target, Alessi, Stryker and Disney.
Date: Tuesday 08 October 2013
Location:     Effeti Cucine, 645 W 27th St
New York, NY 10001
United States
Topic: "Colour in Architecture"
Time: 09.00 - 12.30
Lunch: 12.45

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